How to Onboard Google Ads Clients with a Video

In the informative video titled “How to Onboard Google Ads Clients with a Video by iambarkat,” you’ll find a comprehensive checklist for successfully onboarding Google Ads clients. The checklist covers important aspects such as client information, services/products, main offer, unique selling propositions, competitors, geographical area, schedule, and landing page setup. The video also offers valuable tips on creating an effective landing page and emphasizes the use of a landing page instead of a homepage. Additionally, it highlights the need for clients to understand CNM records and lead tracking options, with specific recommendations based on the type of client, whether it’s phone calls or form submissions. E-commerce clients will find guidance on tracking various metrics simultaneously, including the use of tracking numbers to forward calls and the importance of a thank you page for tracking conversions. The video also touches on the necessity of having a privacy policy page and providing the main email address for receiving leads. Other useful content can be added based on the client’s preferences, and Google Tag Manager and admin access are required. The closing checklist should always be reviewed, and clients have the option of adding their agency logo to the landing page. Overall, this video provides a valuable resource for successful client onboarding and is a must-watch for marketers and individuals venturing into the world of digital advertising.

Client Information

To effectively onboard a Google Ads client, it is important to start by gathering basic client information. This includes the client’s business name, contact name, email, phone number, website, and business address. Additionally, if the client already has an existing Google account, they should provide their Google ID. The account currency should be determined based on the client’s location, such as US dollars for clients in the US or Australian dollars for clients in Australia. The monthly budget for Google Ads should also be discussed to understand how much the client wants to spend on promoting their services. Lastly, it is important to determine if the client is a new or existing Google advertiser.


Next, it is crucial to identify the services or products that the client wants to promote through Google Ads. This helps to tailor the advertising strategy and better understand the target audience. The client should provide a comprehensive list of the services or products they want to advertise. For example, if the client owns a plumbing company, they may want to promote services such as Drain King Services, Septic services, toilet repair, and bathroom repair.

Main Offer

The main offer refers to any special promotions or discounts that the client wants to highlight in their Google Ads campaigns. This could include offers such as a $99 special offer, free consultations, or a percentage off the client’s first order. It is important for the client to clearly define their main offer so that it can be effectively communicated to potential customers through the ads. The main offer is a key factor in attracting and converting leads.

Unique Selling Propositions

Identifying the unique selling propositions (USPs) is crucial for setting the client apart from their competitors. The USPs are the specific features, qualities, or benefits that make the client’s products or services unique and more appealing to potential customers. The client should list out their USPs, explaining why customers should choose them over their competitors. This helps to create a compelling value proposition for the Google Ads campaigns.


Conducting thorough research and analysis of the client’s competitors is essential for developing a successful Google Ads strategy. By understanding the strengths and weaknesses of the client’s competitors, it becomes easier to identify areas of opportunity and develop strategies to differentiate the client’s offerings. The client should provide a list of their main competitors, ideally three to five competitors in their local market, for further analysis.

Geographical Area

Determining the target geographical area is important for effectively reaching the client’s desired audience. The client should specify the cities, states, countries, or radius they want to target with their Google Ads campaigns. This information helps in optimizing the campaigns by focusing on the areas where potential customers are located. Understanding the local market opportunities is crucial for maximizing the client’s advertising efforts.


Aligning the schedule of the Google Ads campaigns with the client’s business operations is essential for optimal results. The client should discuss their preferred schedule for running the ads, including the dates and times they want the campaigns to be active. It is important to consider the client’s time zone and any specific events or seasons that may impact their business. By aligning the schedules, the client can ensure that their ads are being shown at the most opportune times.

Landing Page Setup

Creating a dedicated landing page is a critical component of a successful Google Ads campaign. A landing page is a standalone page specifically designed to convert visitors into leads or customers. It provides a seamless experience for users who click on the ads, guiding them towards taking action, such as filling out a form or making a purchase. It is important to explain to the client the importance of a dedicated landing page and how it can significantly improve the effectiveness of their campaigns.

To create a landing page, the client should provide their about us page URL, business hours, address, and any other relevant information. Testimonials can also be included to build trust and credibility. In some cases, the client may already have landing page content that can be used. Including a clear call-to-action (CTA) and any additional informational content that may enhance the landing page’s effectiveness is also recommended.

It is preferable to host the landing page on a subdomain rather than the client’s main website. This allows for better tracking and optimization of the landing page’s performance. The client should be informed about the process of setting up a subdomain and explain the concept of CNM records, which are necessary for proper hosting. Additionally, lead tracking options should be discussed to ensure that the client can effectively monitor and measure the success of their campaigns.

Lead Tracking

Determining the type of lead tracking required is essential for accurately measuring the effectiveness of the Google Ads campaigns. This can vary depending on the client’s specific goals and objectives. For example, if the client’s primary goal is to generate phone calls, phone call tracking should be implemented. This involves using a tracking number that can be set up to forward calls to the client’s destination number while also capturing data for tracking purposes.

Form submissions are another common method of lead tracking. By implementing tracking on the forms present on the landing page, the client can keep track of the leads generated through form submissions. It is important to guide the client on how to set up tracking for form submissions and ensure that the necessary tools, such as Google Tag Manager, are in place.

For e-commerce clients, tracking various metrics simultaneously is crucial. This includes tracking conversions, revenue, and other key performance indicators. The client should be aware of the specific tracking requirements for e-commerce clients and provide the necessary information and access to accurately track and measure the success of their online sales.

Google Ads Onboarding Checklist

To streamline the client onboarding process, it is beneficial to share a Google Ads onboarding checklist. This checklist serves as a comprehensive guide to ensure that all the necessary steps and information are properly addressed. It helps both the agency and the client to stay organized and aligned throughout the onboarding process.

The checklist should cover all the key areas discussed in the onboarding process, including client information, services/products, main offer, unique selling propositions, competitors, geographical area, schedule, landing page setup, and lead tracking. By following the checklist, both parties can ensure that nothing important is overlooked and that the onboarding process is smooth and efficient.

In conclusion, effective client onboarding for Google Ads requires gathering basic client information, understanding the client’s target audience and business goals, and identifying their services or products, main offer, unique selling propositions, and competitors. The target geographical area, schedule, landing page setup, and lead tracking are also important considerations. By following a comprehensive checklist, the onboarding process can be streamlined to ensure a successful start to the client’s Google Ads campaigns.

In this insightful video by iambarkat, you will learn the secrets to effectively onboarding clients for Google Ads success! Whether you’re an experienced marketer or new to the world of digital advertising, this proven onboarding checklist will guide you through a smooth and efficient client onboarding process.

Discover step-by-step instructions on how to onboard clients for Google Ads, as iambarkat shares valuable tips and tricks to optimize your strategy. Learn how to create the perfect Google Ads onboarding checklist and master the art of onboarding new clients. This video is your ultimate resource for success in online advertising.

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