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How To Setup Google Ads Call Conversion Tracking

In the informative video titled “How To Setup Google Ads Call Conversion Tracking” by iambarkat, you’ll learn step-by-step instructions on how to effectively track phone call conversions in your Google Ads campaigns using Google Tag Manager (GTM). You’ll discover the importance of call conversion tracking and how to set up call extensions and call-only ads. The video will guide you through configuring conversion actions, implementing Google forwarding numbers, and tracking and analyzing call conversion data. Plus, you’ll gain valuable insights on optimizing your campaigns based on call conversion results. Don’t miss out on the power of phone call conversion tracking – watch the video now!

In this friendly tutorial by B, you’ll be shown how to track phone call conversions in Google Ads. Starting with logging into your Google account and navigating to the conversions tab, you’ll be guided through the process step-by-step. You’ll learn how to set up call extensions and call-only ads, configure conversion actions, implement Google forwarding numbers, and track and analyze call conversion data. Don’t let valuable phone call conversions go unnoticed – follow this comprehensive tutorial and maximize the performance of your advertising efforts in Google Ads.

Step 1: Log into Google Account and Go to Conversions Tab

To start setting up call conversion tracking in Google Ads, you first need to log into your Google account. Once you’re logged in, navigate to the conversions tab by clicking on the “Tools and Settings” icon in the top right corner of the screen and selecting “Conversions” from the dropdown menu. This will take you to the conversions dashboard where you can manage your conversion actions.

Step 2: Select Phone Calls from Ad Using Call Extensions and Call-only Ads

In the conversions tab, click on the “Conversion actions” tab. This will bring up a list of conversion actions that you have set up. To track phone calls from your ads using call extensions and call-only ads, select the “Phone calls” option as the conversion type.

Next, you need to choose the source of the calls. Since you want to track calls from your ads, select “Ad” as the source of calls. This will ensure that the conversions are attributed to the specific ads that generated the calls.

To enable call conversion tracking for call extensions and call-only ads, make sure the corresponding checkboxes are selected. This will allow you to track the calls generated through these ad formats.

Step 3: Set Up Call Extension

To track calls from call extensions, you need to add the phone number that you want to track. This is the number that will be displayed in your ad and used for tracking purposes. Enter the phone number in the designated field.

Additionally, you can select the call length for tracking. This is the minimum duration that a call needs to last in order to be counted as a conversion. You can choose a specific duration or leave it as the default setting.

Once you have entered the phone number and set the call length, save the call extension settings. This will ensure that calls made to the specified phone number are tracked as conversions in your Google Ads account.

Step 4: Set Up Tracking for Calls to a Phone Number on Your Website Using Google Tag Manager

If you want to track calls to a phone number on your website, you can use Google Tag Manager (GTM) to set up the tracking. To get started, access the Google Tag Manager website and either create a new account or log in to your existing account.

Once you’re in GTM, you need to add the GTM code to your website. This code will allow GTM to track and manage various tags on your website, including the tag for phone call conversions.

After adding the GTM code to your website, create a new tag configuration specifically for phone call conversions. This tag will define how the conversions are tracked and reported in Google Ads.

Step 5: Use Conversion ID and Conversion Level

To set up the tag configuration for phone call conversions in GTM, you need to obtain the conversion ID and level from Google Ads. These values will be used to link the conversion actions in Google Ads with the tag configuration in GTM.

Navigate to Google Ads and find the conversion action that you want to track as a phone call conversion. Copy the conversion ID and level from the conversion action settings.

Go back to GTM and enter the conversion ID and level in the tag configuration for phone call conversions. This will establish the connection between Google Ads and GTM for tracking phone call conversions accurately.

Step 6: Set Up Triggers

In order for the phone call conversions to be tracked properly, you need to define triggers in GTM. Triggers determine when the conversion tag should be fired and track the corresponding events.

To track phone call links, define triggers that capture the click events on the phone call links on your website. This will ensure that whenever someone clicks on a phone number to make a call, it is counted as a conversion.

Additionally, define triggers for tracking other click events on your website that may lead to phone call conversions. For example, if you have a “Request a Call” button, you can set up a trigger to track clicks on that button as well.

By setting up appropriate triggers, you can accurately track and attribute phone call conversions to the specific events on your website that led to those conversions.

Step 7: Preview and Test Conversion Tracking

Before making the conversion tracking live, it’s important to preview and test the setup to ensure that it is working properly. This will help you identify any issues or errors and make necessary adjustments before the tracking goes live.

To preview the conversion tracking on your website, use the preview mode in Google Tag Manager. This mode allows you to see how the tags and triggers are firing on your website without affecting the live tracking.

Once you’re in the preview mode, make test phone calls and clicks on your website to trigger the conversion events. This will help you verify if the tracking is working as expected and that the conversions are being recorded accurately.

Step 8: Submit and Publish

After previewing and testing the conversion tracking, and making any necessary adjustments, it’s time to submit the changes in Google Tag Manager. Submitting the changes will finalize the setup and prepare it for publishing.

Once the changes are submitted, you need to publish them to make them live on your website. Publishing the changes will activate the conversion tracking and allow it to record phone call conversions from your website.

Step 9: Use Conversion Actions in Your Google Ads Campaigns

Now that you have set up call conversion tracking, you can start using the conversion actions in your Google Ads campaigns. When creating or editing your campaigns, select the phone call conversion actions that you want to track.

Monitor and analyze the call conversion data in your Google Ads account. This data will provide insights into the performance of your campaigns, allowing you to optimize them based on the phone call conversions.

By optimizing your campaigns based on the insights from call conversions, you can improve the effectiveness and efficiency of your digital marketing efforts. Use the data to make data-driven decisions and drive better results for your business.

Conclusion

Phone call conversion tracking is a powerful tool for optimizing Google Ads campaigns. By following the steps outlined in this article, you can effectively set up call conversion tracking and ensure that you don’t miss out on valuable phone call conversions.

Remember to log into your Google account, go to the conversions tab, and select phone calls from ads using call extensions and call-only ads. Set up call extensions and configure conversion actions for phone calls. Use Google Tag Manager to track calls to a phone number on your website, set up triggers, and preview and test the conversion tracking. Finally, submit and publish the changes, and use the conversion actions in your Google Ads campaigns.

By utilizing call conversion tracking, you can gain valuable insights into the performance of your Google Ads campaigns and make data-driven decisions to improve your digital marketing efforts. So, don’t miss out on the power of call conversion tracking and start optimizing your campaigns today!

  • Are you interested in setting up Google Ads call conversion tracking? Look no further! In this tutorial, I will provide you with a step-by-step guide on how to effectively track phone call conversions in your Google Ads campaigns using GTM.

  • Once you complete this tutorial, you will have the knowledge and skills to track phone call conversions in your Google Ads campaigns, allowing you to make data-driven decisions and optimize your advertising efforts.

  • In the following video, I will cover all the essential information, including the significance of call conversion tracking in Google Ads, the process of setting up call extensions and call-only ads, configuring conversion actions for phone calls, implementing Google forwarding numbers, and analyzing call conversion data in your Google Ads account.

  • Additionally, you will learn the best practices for optimizing campaigns based on call conversion insights. Don’t miss out on valuable phone call conversions! Watch the video now and unlock the full potential of phone call conversion tracking in Google Ads.

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